Who We Are

Neuro-Insight is a market research company that uses unique brain-imaging technology to measure how the brain responds to communications. We are the only company in the world licensed to use this patented technology, enabling us to measure second by second changes in brain activity. This allows us to deliver unique insights into how a piece of design or advertising is affecting people at both a rational and an emotional level.

The technology we use, Steady-State Topography (SST), records and measures electrical signals at the scalp in order to build a second by second picture of activity in the brain. It is essentially a refinement of EEG, widely used in hospitals throughout the world, and has been used and validated in academic research and clinical applications over the last fifteen years.

Neuro-Insight has been operating commercially as a market research company since 2005, with offices in Melbourne, Australia.

The technology was developed by Professor Richard Silberstein and his co-workers at the Swinburne University of Technology.

• Professor Richard Silberstein
• Geoffrey Nield
• David Simpson
• Heather Andrew

All of our activities are carried out in strict accordance with an ethical policy, set up to ensure that we always respect the privacy of respondents and that we operate only in areas in which we believe the use of brain imaging to be appropriate and ethical.