News
October 2008
"A groundbreaking insight reveals how brands compete in the minds of consumers. Neuro-Insight Pty Ltd has used brain activity measures (neuromarketing) to investigate the impact of sports sponsorship and product placement.."
October 2009
"Ad spend seems to come under increased scrutiny during tougher economic conditions. The easy option is to cut ad budgets, save money and preserve the short-term bottom-line. However, going dark on advertising has an in-built consequence – handing the marketing advantage to yourcompetitors.."