Applications

    Television & Cinema
  • TV Pilots
  • Trailers & Promotion
    Music
  • Exposure needed to generate a hit
    Product
  • Visual Appeal
    Packaging
  • Pack Design
  • Logos
    NPD
  • Response to taste
  • Response to smell
  • Concept tests
    Branding
  • Brand strength/appeal
  • Iconography effectiveness
  • Tracking the brand
    Pricing
  • Effect of different price levels
  • Response to promotions
    Strategic Development
  • Brand versus incentive ads
  • Strength of different brand claims
    Pre-testing
  • Animatics & storyboards
  • Finished ads
    Executional details
  • Script
  • Casting
  • Music
    Content
  • Effect of programme context
  • Position in break
    Media planning
  • Impact of different ad lengths
  • Wear-out
  • Cross-media effects