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Science & Technology behind Neuro-Insight

Reasons why Neuro-Insight works

  1. Real time responses, free from outside influence
  2. Quantifies subconscious and emotional responses
  3. Consistent metrics across a wide range of media and platforms
  4. Measures that correlate with real behaviour
  5. Based on science, proven in the market
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Media centre

NEUROSCIENCE IN MARKETING: HOW TO SPOT THE SCIENCE FICTION

In recent years there’s been a dramatic increase in the range of measurement techniques available to advertisers but despite some of the most radical claims on the future of marketing, advertisers are a long way from being able to read minds. That said, many do now use sophisticated techniques such as neuroscience to understand what…

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Cannes on the brain: The neuroscience behind John Lewis Monty the Penguin

Cannes Lions on the Brain How does creativity really work? For the fourth year running, AdNews has teamed up with Neuro Insight to determine the brains’ verdict on some the most notable award winners from this year’s Cannes Advertising Festival. The 2015 award winners include Snickers’ Aussie Builders, French agency BETC’s work for Canal +…

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Our people

Pranav Yadav CEO - NI USA

Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate.

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Professor Emeritus Richard Silberstein CEO - NI Global

Professor Richard Silberstein holds a Ph.D. from the University of Melbourne in Neurophysiology and a BSc (Hon) majoring in Physics from Monash University. He was the head of the Dept. of Physics at Swinburne University (1985 – 1995) and the foundation director of the Brain Science Institute at Swinburne University (1996 – 2002).

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